Search
giant Google has an annual tradition of founders Larry Page and Sergey
Brin penning letter to employees on the company's progress and
priorities during the year. The custom dates back to the year 2004 when
Page and Brin wrote the famous letter titled "Google is not a
conventional company. We do not intend to become one."
This year
Google's new CEO Sundar Pichai got to write the letter. This follows
the massive restructuring that Google underwent in August last year in
which it separated its core internet business from its other 'moonshot'
projects and clubbed them all under a new umbrella company called
Alphabet.
The letter starts with a small introduction from Google
co-founder Page, where he praises Pichai for his performance as new
Google CEO. In his message, Pichai outlines six core areas of focus for
Google across product lines.
Below is the letter with Page's introduction (as it appeared on Google blog).
This year's Founders' Letter
April 28, 2016
Every
year, Larry and Sergey write a Founders' Letter to our stockholders
updating them with some of our recent highlights and sharing our vision
for the future. This year, they decided to try something new. - Ed.
In
August, I announced Alphabet and our new structure and shared my
thoughts on how we were thinking about the future of our business. (It
is reprinted here in case you missed it, as it seems to apply just as
much today.) I'm really pleased with how Alphabet is going. I am also
very pleased with Sundar's performance as our new Google CEO. Since the
majority of our big bets are in Google, I wanted to give him most of the
bully-pulpit here to reflect on Google's accomplishments and share his
vision. In the future, you should expect that Sundar, Sergey and I will
use this space to give you a good personal overview of where we are and
where we are going.
- Larry Page, CEO, Alphabet
(Pichai's letter begins)
When
Larry and Sergey founded Google in 1998, there were about 300 million
people online. By and large, they were sitting in a chair, logging on to
a desktop machine, typing searches on a big keyboard connected to a
big, bulky monitor. Today, that number is around 3 billion people, many
of them searching for information on tiny devices they carry with them
wherever they go.
In many ways, the founding mission of Google
back in '98—"to organize the world's information and make it universally
accessible and useful"—is even truer and more important to tackle
today, in a world where people look to their devices to help organize
their day, get them from one place to another, and keep in touch. The
mobile phone really has become the remote control for our daily lives,
and we're communicating, consuming, educating, and entertaining
ourselves, on our phones, in ways unimaginable just a few years ago.
Knowledge for everyone: search and assistance
As
we said when we announced Alphabet, "the new structure will allow us to
keep tremendous focus on the extraordinary opportunities we have inside
of Google." Those opportunities live within our mission, and today we
are about one thing above all else: making information and knowledge
available for everyone.
This of course brings us to Search—the
very core of this company. It's easy to take Search for granted after so
many years, but it's amazing to think just how far it has come and
still has to go. I still remember the days when 10 bare blue links on a
desktop page helped you navigate to different parts of the Internet.
Contrast that to today, where the majority of our searches come from
mobile, and an increasing number of them via voice. These queries get
harder and harder with each passing year—people want more local, more
context-specific information, and they want it at their fingertips. So
we've made it possible for you to search for [Leonardo DiCaprio movies]
or [Zika virus] and get a rich panel of facts and visuals. You can also
get answers via Google Now—like the weather in your upcoming vacation
spot, or when you should leave for the airport—without you even needing
to ask the question.
Helping you find information that gets you
through your day extends well beyond the classic search query. Think,
for example, of the number of photos you and your family have taken
throughout your life, all of your memories. Collectively, people will
take 1 trillion photos this year with their devices. So we launched
Google Photos to make it easier for people to organize their photos and
videos, keep them safe, and be able to find them when they want to, on
whatever device they are using. Photos launched less than a year ago and
already has more than 100 million monthly active users. Or take Google
Maps. When you ask us about a location, you don't just want to know how
to get from point A to point B. Depending on the context, you may want
to know what time is best to avoid the crowds, whether the store you're
looking for is open right now, or what the best things to do are in a
destination you're visiting for the first time.
But all of this
is just a start. There is still much work to be done to make Search and
our Google services more helpful to you throughout your day. You should
be able to move seamlessly across Google services in a natural way, and
get assistance that understands your context, situation, and needs—all
while respecting your privacy and protecting your data. The average
parent has different needs than the average college student. Similarly, a
user wants different help when in the car versus the living room. Smart
assistance should understand all of these things and be helpful at the
right time, in the right way.
The power of machine learning and artificial intelligence
A
key driver behind all of this work has been our long-term investment in
machine learning and AI. It's what allows you to use your voice to
search for information, to translate the web from one language to
another, to filter the spam from your inbox, to search for "hugs" in
your photos and actually pull up pictures of people hugging ... to solve
many of the problems we encounter in daily life. It's what has allowed
us to build products that get better over time, making them increasingly
useful and helpful.
We've been building the best AI team and tools for years, and recent breakthroughs will allow us
to
do even more. This past March, DeepMind's AlphaGo took on Lee Sedol, a
legendary Go master, becoming the first program to beat a professional
at the most complex game mankind ever devised. The implications for this
victory are, literally, game changing—and the ultimate winner is
humanity. This is another important step toward creating artificial
intelligence that can help us in everything from accomplishing our daily
tasks and travels, to eventually tackling even bigger challenges like
climate change and cancer diagnosis.
More great content, in more places
In
the early days of the Internet, people thought of information primarily
in terms of web pages. Our focus on our core mission has led us to many
efforts over the years to improve discovery, creation, and monetization
of content—from indexing images, video, and the news, to building
platforms like Google Play and YouTube. And with the migration to
mobile, people are watching more videos, playing more games, listening
to more music, reading more books, and using more apps than ever before.
That's
why we have worked hard to make YouTube and Google Play useful
platforms for discovering and delivering great content from creators and
developers to our users, when they want it, on whatever screen is in
front of them. Google Play reaches more than 1 billion Android users.
And YouTube is the number-one destination for video—over 1 billion users
per month visit the site—and ranks among the year's most downloaded
mobile apps. In fact, the amount of time people spend watching videos on
YouTube continues to grow rapidly—and more than half of this watchtime
now happens on mobile. As we look to the future, we aim to provide more
choice to YouTube fans—more ways for them to engage with creators and
each other, and more ways for them to get great content. We've started
down this journey with specialized apps like YouTube Kids, as well as
through our YouTube Red subscription service, which allows fans to get
all of YouTube without ads, a premium YouTube Music experience and
exclusive access to new original series and movies from top YouTube
creators like PewDiePie and Lilly Singh.
We also continue to
invest in the mobile web—which is a vital source of traffic for the vast
majority of websites. Over this past year, Google has worked closely
with publishers, developers, and others in the ecosystem to help make
the mobile web a smoother, faster experience for users. A good example
is the Accelerated Mobile Pages (AMP) project, which we launched as an
open-source initiative in partnership with news publishers, to help them
create mobile-optimized content that loads instantly everywhere. The
other example is Progressive Web Apps (PWA), which combine the best of
the web and the best of apps—allowing companies to build mobile sites
that load quickly, send push notifications, have home screen icons, and
much more. And finally, we continue to invest in improving Chrome on
mobile—in the four short years since launch, it has just passed 1
billion monthly active users on mobile.
Of course, great content
requires investment. Whether you're talking about Google's web search,
or a compelling news article you read in The New York Times or The
Guardian, or watching a video on YouTube, advertising helps fund content
for millions and millions of people. So we work hard to build great ad
products that people find useful—and that give revenue back to creators
and publishers.
Powerful computing platforms
Just
a decade ago, computing was still synonymous with big computers that
sat on our desks. Then, over just a few years, the keys to powerful
computing—processors and sensors—became so small and cheap that they
allowed for the proliferation of supercomputers that fit into our
pockets: mobile phones. Android has helped drive this scale: it has more
than 1.4 billion 30-day-active devices—and growing.
Today's
proliferation of "screens" goes well beyond phones, desktops, and
tablets. Already, there are exciting developments as screens extend to
your car, like Android Auto, or your wrist, like Android Wear. Virtual
reality is also showing incredible promise—Google Cardboard has
introduced more than 5 million people to the incredible, immersive and
educational possibilities of VR.
Looking to the future, the next
big step will be for the very concept of the "device" to fade away. Over
time, the computer itself—whatever its form factor—will be an
intelligent assistant helping you through your day. We will move from
mobile first to an AI first world.
Enterprise
Most
of these computing experiences are very likely to be built in the
cloud. The cloud is more secure, more cost effective, and it provides
the ability to easily take advantage of the latest technology advances,
be it more automated operations, machine learning, or more intelligent
office productivity tools.
Google started in the cloud and has been
investing in infrastructure, data management, analytics, and AI from the
very beginning. We now have a broad and growing set of enterprise
offerings: Google Cloud Platform (GCP), Google Apps, Chromebooks,
Android, image recognition, speech translation, maps, machine learning
for customers' proprietary data sets, and more. Our customers like
Whirlpool, Land O'Lakes and Spotify are transforming their businesses by
using our enterprise productivity suite of Google Apps and Google Cloud
Platform services.
As we look to our long-term investments in our
productivity tools supported by our machine learning and artificial
intelligence efforts, we see huge opportunities to dramatically improve
how people work. Your phone should proactively bring up the right
documents, schedule and map your meetings, let people know if you are
late, suggest responses to messages, handle your payments and expenses,
etc.
Building for everyone
Whether it's a
developer using Google Cloud Platform to power their new application, or
a creator finding new income and viewers via YouTube, we believe in
leveling the playing field for everyone. The Internet is one of the
world's most powerful equalizers, and we see it as our job to make it
available to as many people as possible.
This belief has been a
core Google principle from the very start—remember that Google Search
was in the hands of millions long before the idea for Google advertising
was born. We work on advertising because it's what allows us to make
our services free; Google Search works the same for anyone with an
Internet connection, whether it is in a modern high-rise or a rural
schoolhouse.
Making this possible is a lot more complicated than
simply translating a product or launching a local country domain. Poor
infrastructure keeps billions of people around the world locked out of
all of the possibilities the web may offer them. That's why we make it
possible for there to be a $50 Android phone, or a $100 Chromebook. It's
why this year we launched Maps with turn-by-turn navigation that works
even without an Internet connection, and made it possible for people to
get faster-loading, streamlined Google Search if they are on a slower
network. We want to make sure that no matter who you are or where you
are or how advanced the device you are using ... Google works for you.
In
all we do, Google will continue to strive to make sure that remains
true—to build technology for everyone. Farmers in Kenya use Google
Search to keep up with crop prices and make sure they can make a good
living. A classroom in Wisconsin can take a field trip to the Sistine
Chapel ... just by holding a pair of Cardboard goggles. People
everywhere can use their voices to share new perspectives, and connect
with others, by creating and watching videos on YouTube. Information can
be shared—knowledge can flow—from anyone, to anywhere. In 17 years,
it's remarkable to me the degree to which the company has stayed true to
our original vision for what Google should do, and what we should
become.